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Where Origins Mega Projects Google +?

(Our Tech Blog) As is known, is a Google + Google social networking project with the codename "Emerald Sea". This project started from the statement Urs Hölzle, Google's Head of Operations, one of the first 10 employees of Google, that in order to continue to succeed then Google must find and run their social strategy, including products and services.

According to information obtained from a book about Google titled "In the Plex: How Google Thinks, Works and Shapes Our Lives" written by Steven Levy, "Emerald Sea" is the title of the painting where there are waves crashing the ship was sailing.

The paintings were accidentally discovered by Bradley Horowitz when he opened a Google Image Search and type in "Emerald Sea". Horowitz analogize the ship as Google and the waves that hit him as their competitors.

Paintings made by German artists, Albert Bierstadt in 1978 it impressed him that the painting was printed and enlarged and placed in the elevator on the fourth floor offices of Google.

For the public itself, they have started to suspect the G + as "Google's next big thing" after reading the Product Manager of Google's presentation at that time, Paul Adams.

Paul, who currently works for Facebook and is the figure behind the birth of the concept of Circle in the G + and Groups on Facebook, making a presentation titled "The Real Life Social Network" are uploaded to SlideShare, Paul mentions that Facebook is less observant of human behavior and social structure of work in real life.

The latest news, Social Circles has written a book since June last year and planned to be issued after the G + was released, Google does not obtain approval for publication.

Emerald Sea

Two Key Figures

Two key figures of this project is Emerald Sea Vic Gundotra, Google's Senior Vice President of Engineering and Bradley Horowitz, Google's Vice President of Product Management for Google Apps.

Gundotra, a man who likes the software since the age of 11, handles all of the Google social products including G +. Before taking this position, Gundotra is Vice President of Engineering responsible for developer evangelism and open source programs.

Before joining Google, 43-year-old bespectacled man was working at Microsoft for 15 years as General Manager for the penggembang Microsoft. Indian Institute of Technology alumni are also responsible for multiple products and Microsoft operating system is Windows 3.0, NT, Windows XP, and Windows Vista.

Horowitz himself dealing with communication and social applications include Google's Google Talk, Gmail, Calendar, Voice, Talk, Docs, Sites, Orkut, Picasa, Blogger and Reader.

Prior to joining Google. MIT Media Lab PhD candidate serves as vice president of Yahoo's Advanced Development Division that oversees the Yahoo Developer Network, Advanced Products Group, Yahoo Research Berkeley, Technology Development Group and Methods & Practices Group.

Some of the products it produces is a media search, desktop search, Yahoo Toolbar and Yahoo Pipes. He was also instrumental in the acquisition of Flickr and MyBlogLog. At the age of 10 years Horowitz has begun to make a simple game application using the algorithm if-then-else.

Horowitz dan Gundotra

Sense of Apple on Google

Another figure that is no less important is the software legendary artist, Andy Hertzfeld, a key designer Macintosh software team 20 years ago. Hertzfeld began working at Google in 2005 and for the first time be given full freedom and responsibility by Google management to maximize the talent and creative ideas.

With colorful animations, drag-and-drop the "witch", an intuitive touch interface, Circle on Google + is more like a "trademark" Apple than as a "trademark" Google.

As quoted from detikINET, Lunge Google itself in social networking has been a while. Failures in the acquisition Friendster several years ago, making them launched Orkut in 2004 who obtained encouraging responses and sufficiently many members in Brazil and India.

Friendster itself is phenomenal at that time. In the first 3 months since it was launched, there were 3 million users register themselves.

Year 2003 is the year marked by the birth of social networking MySpace, Plaxo, Linkedin and Facebook in 2004 followed Hi5 and Twitter are two years later.

In addition to Orkut, Google has acquired YouTube in October 2006 and launched Google Buzz middle of last year. Unfortunately the social networking that integrates several elements of Facebook and Twitter is not a place in the hearts of the public.

The Birth of Google +

Discussion and debate on behalf of this project has been going on quite long and tiring. Initially this social networking project called "Google Me" which later became Google +1. Many estimate that Google will only send information +1 form of streams or feeds as on Facebook or Twitter where the source of the information will be obtained from Google News and other Google resources.

Project that houses 18 Google products and services and involving 30 teams planned to be completed within 100 days. Because of its complexity, a project that began in March 2010 it will be tested internally in October 2010.

One day in August 2010, at 8 pm, Gundotra send invitations via email to 50 Googlers to test G +. All the engineers who were invited, according to Gundotra, looks very enthusiastic.

Invitation finally opened for more Googlers so the first hour of testing done, already 600 people berpartipasi. 11 pm, performance begins to slow down the server used. This makes Gundotra have to move the traffic to the servers in their data center.

The next day, 90% of Google employees around the world have registered themselves in the program. Some of the feedback received to make them have to do the downsizing and redesigning the concept of this project.

Once completed, the project was re-launched to be tested by employees selected by an amount less than the first trial. Received more positive feedback than his first trial.

After the second test is considered successful, Gundotra decided to launch it to the public on a limited basis (Field Trial) on 28 June in the testing phase which is named as a Field Test.

On one occasion, Gundotra said that this project is not a Facebook killer, just with the G + menggunakann expected that users can enjoy media and social networking better. What do plusser own?

Goutama BachtiarAbout the Author: Goutama Bachtiar are practitioners of Information Technology and social networking audience. Can be contacted via email: goutama@gmail.com, twitter: @ goudotmobi and G +: www.gplus.to/goudotmobi