(Our Tech Blog) Digital business start ogled Indonesian businessmen, especially the young. But the mushrooming of new companies in the digital business could occur due to two factors: just part of it because seeing the success of others, or because it has long had a dream to establish a digital company but more motivated after growing digital businesses as it is today.
Establishing and float the digital industry could not be separated from the creative element. In the digital world, creativity requires continuous innovation so that companies can survive in the midst of intense competition. Without innovation, digital companies will easily be abandoned because it creates boredom for its users.
Mike Orgill from Google Singapore share tips on fostering innovation in the digital businesses in the Creative Industry Week Product (PPKI) 2011 Paradise Room at the Jakarta Convention Center (JCC), Wednesday (06/07/2011). Country Lead, Public Policy and Government Affairs for Google Southeast Asia is said to be six innovations developed by entrepreneurs digital businesses in Indonesia.
Third, innovation is about stimulation. Make innovations that stimulate the curiosity of consumers. Set in such a way that consumers are interested untukmencoba new products. Give stimulation in the form of pictures, videos, exciting the senses of consumers to find out more about the products or services offered by the company. Google plus is one of the innovations currently being curious consumers.
Fourth, innovation is a combination of ideas with the technology. The idea that large would not be nothing if not supported by appropriate technology. Sophisticated technology will not mean anything without a good idea to develop and make it beneficial to human life. Do the research stages and continuing to know the suitability of the technology continues to evolve with the initial idea to be realized.
Sixth, the innovation must be accompanied by courage. Innovation without courage will inhibit creativity company that should be produced and published. For example, Google has acquired YouTube, Blogger, and Picasa as a form of courage to enter the market share of the three portal users worldwide. (kompas)