(Our Tech Blog) No one is there, who don’t know the Apple products. They are the best one still. Do you ever think, why they are yet the most attractive and demanding gadgets in people of all over the world? Number of companies produced similar quality products, which can be the second best options after Apple. but there is a difference between the Best and the second Best. Apple uses a planned strategy to keep itself at the top. Here are the ways in which Apple does this.
Hardware Exclusivity
A product is the most desirable when it meets the real need of all consumers. It must be durable, quality piece and awesome in use. For this purpose, The Product must be the best with hardware. Apple ensures this part at priority basis. Apple always has the contract deal with best manufacturer of hardware, So that the competitors always find the second best hardware manufacturer for them. That’s why the iPhone and iPad competitors couldn’t succeed to produce such display and inner materials they conceded.
First at Innovation
Apple always make sure of this, they must be the first at the latest technology. By restricting others at the second best hardware, Apple restrict their possibilities of innovations at limited stages. All this brings Apple at front point automatically.
Attractive and Coolness
All the products of Apple company are awesome and very attractive at front. Apple offer its products with such style and convincing manner, that customer have no other choice to pick Apple while shopping for phones, tablets and other techs. Outstanding marketing of the products is also the key factor of Apple great success.
source: http://www.technohugs.com/2011/08/23/how-apple-keeps-its-rivals-at-second-spot/